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Why Most Creators Struggle To Stand Out

And how to overcome it.

Author

Tuei Nixon
January 18, 2025 • Read Time: 4 minutes

Deep Dive

Most creators are doing it wrong. They focus on more content, not better content.

Here’s how to stand out in a crowded content space.

1/ The biggest lie in content creation:

"Post more to grow." Creators churn out daily content, hoping volume will save them. But the truth? Recycled, low-value content just blends into the noise.

2/ Standing out starts with one thing:

Differentiation. Ask yourself:

What unique perspective can I offer?

What stories or insights only I can share?

What can I do differently from others in my niche?

3/ Focus on value density.

1 high-value post > 10 generic AI posts. Each piece of content should:

Solve a real problem.

Inspire or challenge the reader.

Leave them thinking, "I need more of this."

4/ Study what works, but DONT COPY!

It’s tempting to replicate trending formats. But audiences follow creators who stand out—not imitators. Develop your own voice, tone, and style.

@Nicolascole77 call this Category of one.

5/ Consistency still matters.

But it's not about posting every day. It's about showing up regularly with thoughtful, impactful content that builds trust over time.

6/ Create conversations—not just content.

Engage your audience. Reply to comments. Start discussions. The more connected people feel to you, the more your content stands out.

Want to stand out as a creator?

Stop focusing on the volume of your content. Start focusing on the value it delivers.

Chat soon,

Nixon Tuei

THATS A WRAP

Before you go: Here are 2 ways I can help you:

1. Mastering LinkedIn For B2B Success will help you to finally:  

  • Generate a steady stream of qualified leads.

  • Build genuine connections with decision-makers.  

  • Position yourself as an industry authority.  

  • Simplify your content strategy with proven templates.  

  • Save time while achieving measurable results. 

2. The Ultimate Guide To Monetize Your Content As A Creator: Your step-by-step guide to earning from your content—no matter your niche or audience size.

What’s Inside:

  1. The single most effective way to start earning—even with a small audience.

  2. How to create digital products that sell themselves in minutes.

  3. The secret to landing high-paying brand deals (even if you're not famous).

  4. How to turn your existing content into a recurring income stream.

  5. Why most creators fail to monetize—and the simple mindset shift that changes everything.

  6. How to diversify your income so you're never at the mercy of one platform.

  7. The tools and strategies top creators use to scale their earnings.

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