State of Creators 2024 Report What It Means for Content Creators.

As we start 2025.

There are a lot of lessons we learnt in 2024 that will shape 2025.

According Kajabi creator 2024 report.

• The creator economy is projected to reach $480 billion by 2027, with over 50 million creators striving to monetize their online presence.

• A significant challenge is that 66% of creators relied on a single revenue source in 2024, primarily brand deals, which can be unpredictable and highly competitive.

But First,

Table of Contents

• Who are six-figure creators?

• Key Insights on Six-Figure Creators

• Top creators' Revenue streams.

• Income Diversification

• Top Niches

• Mindset and Behaviour

• Use of AI.

• Challenges and Future Outlook

• Key Takeaway

Who are six-figure creators?

According to Kajabi, here is an overview of the top creators.

Key Insights on Six-Figure Creators

The report focused on the strategies and behaviours' that distinguish 6-figure creators from their lower-earning counterparts. 

Here are the key findings and insights:

Top creators' Revenue streams.

The most lucrative revenue source for these creators is online courses, indicating a trend towards digital product monetization.

• Digital products

• Platform payouts

• Physical products

• Coaching/In person consulting

• Online consulting

Income Diversification

Six-figure creators typically have at least 5 revenue streams, compared to lower-earning creators who average only 2. 

Those earning over $150k/year often have 7 or more streams.

Top Niches

Niches hitting six figures fastest are:

I have divided this into 2 categories.

1. Those that hit 6 figures in less than 2 years and 

2. General top niches

General top niches;

Mindset and Behaviour

Many successful creators prioritize financial gain over personal values when considering brand deals; 60% admit they would work with brands misaligned with their values if the compensation was substantial.

Use of AI.

Top creators use AI more than twice as often.

They utilize AI tools significantly more than their peers to enhance productivity and marketing efforts, doubling their usage compared to lower earners.

Challenges and Future Outlook

• Concerns about economic instability are prevalent among creators, with many fearing the impact of inflation and reduced brand marketing budgets. Consequently, they are increasingly focused on building sustainable income streams independent of external platforms.

• Nearly half of six-figure creators express interest in forming a union to secure better pay and protections against unfair platform policies.

Key Takeaway

The report shows successful creators shifting income away from social media platforms. 

They embrace diverse revenue streams, boosting financial security and preserving brand authenticity.

As the landscape changes, AI will scale operations and ease creator burnout.

Chat soon,
Nixon Tuei

P.S